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Neeraj Bharwani TechTastic Web Master | UIUX Designer | Web Developer
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Amazon Medical · Healthcare Systems

Pharmacy Experience
Re-architecture

Context

Amazon Medical was scaling pharmacy services across India, requiring a compliant, extensible experience that could support prescriptions, checkout, and post-purchase workflows across multiple care journeys.

My Role

Led UX across a three-phase rollout, partnering with product, engineering, and compliance teams to design a system-first pharmacy experience.

Amazon Medical · Healthcare Systems

Pharmacy Experience Re-architecture

Momentum captures the energy of movement and the elegance of control — a balance between instinct and intention. It’s a study in presence, attitude, and the quiet confidence that comes from owning every step forward.

Context

Amazon Medical was scaling pharmacy services across India, requiring a compliant, extensible experience that could support prescriptions, checkout, and post-purchase workflows across multiple care journeys.

My Role

Led UX across a three-phase rollout, partnering with product, engineering, and compliance teams to design a system-first pharmacy experience.

Phase 01

Foundations
(Pre-Checkout)

Reduced ambiguity in next steps without exposing regulatory complexity


Designed guardrails for prescription-led journeys before purchase


Reduced ambiguity in next steps without exposing regulatory complexity

Phase 02

Transactional Integrity (Checkout)

Re-architected checkout to support regulated data, prescriptions, and fulfillment rules


Balanced speed with safety in a high-stakes healthcare context


Established consistent transactional patterns across pharmacy, clinic, and diagnostics

Phase 03

System Expansion (Post-Checkout)

Introduced a pharmacy-adapted design system layer


Designed post-purchase patterns for refills, status, and continuity of care


Created extensible foundations teams could build on without redesigning core flows

Detailed workflows, screens, and trade-offs available in conversation.

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